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Recently, China's county tourism development "Road XX" seminar was held in XX county, Fujian province. The seminar was jointly sponsored by China Tourism News Agency, Fujian Provincial Tourism Bureau and Longyan City People's Government, and hosted by XX County People's Government. The participating experts and scholars discussed and summarized the development experience of tourism in XX county and made suggestions for its future development.
In fact, since the beginning of the 1990s, XX's tourism industry has started. In recent years, the transformation and development of XX tourism has attracted extensive attention from the outside world.
CAI Jiacheng, deputy director of the Information center of the National Tourism Administration, believes that whether it is a county, a city or a region, it is generally difficult to shift from a resource-based economy to a service-oriented or value-added economy. Now many resource-depleted cities and some early industrial cities are in the process of transformation. XX can achieve this transformation in a relatively short period of time, which is worth summarizing in the "road to XX". The progress of XX is rapid, the development level of county tourism is very high, and the handwriting is also very big. How XX tourism develops in the direction of meticulousness on the basis of a large sum of money needs further consideration.
Gao Shunli, president of China Tourism News Agency, said that XX County was determined to shift from enriching the people with coal to enriching the people with tourism, from selling coal to selling air, selling ecology and selling culture in the past, which is a strategic adjustment of economic and social development ideas, from resource-consuming and even depletion-oriented industries to the transformation of modern service industries in line with ecological civilization and sustainable development.
Gao XX analysis, in recent years, the biggest achievement of tourism development in XX County is to explore the way to promote tourism development, and realize the historic leap from natural development to conscious development of tourism. From the perspective of the whole industry, although many places claim to be big tourism counties and strong tourism counties, they have not yet fully reached this stage and level, and are still in the mixed and transitional stage of natural development and conscious development.
The so-called natural development is to let nature take its course and let it develop; Conscious development is to develop consciously and actively seek development according to the law, that is, on the basis of exploring and grasping the laws of tourism, planning and layout, overall integration, scientific promotion, appropriate compensation, deliberate strengthening, and overall improvement.
Preserving "local flavor" : from blind imitation to based on characteristics
XX, dean of the School of Tourism of Fujian XX University, believes that "local flavor" refers to local flavor and local flavor, including local history, local culture and rural resources. XX needs to preserve and excavate "local flavor", fully show its own scenery, folk customs and nostalgia as much as possible, and look for local symbols from the details and carriers. First of all, we should dig out the "soil flavor" from the historical trace, and dig deeply and condense those spiritual qualities in Hakka culture. For example, the recent construction of XX Family Training Hall and Virtue Hall is a good move. Secondly, we should dig out the "soil flavor" from the realistic annotation, and make full use of the existing folk customs, local operas, and architectural styles of XX. For example, Fu City to go ancient things, Chen Dong April 8, lake pit for Dafu, Kan City play newlyweds, etc. These are available for tourism. Finally, we should excavate the "soil flavor" from the aspect of future tourists' needs, and we should make a preliminary judgment on the needs of future tourists.
Lin XX, director of the tourism department of XX University, also believes that XX tulou has excellent tourism resources, and its Hakka tulou cultural tourism should be said to belong to the category of rural tourism. Rural tourism refers to the tourism activities carried out in rural areas, which are based on the unique rural living environment, rural folk culture, rural pastoral scenery, agricultural production and its natural environment. "Rurality" is the fundamental characteristic of rural tourism, and the rurality with distinct local characteristics is the "authenticity" that rural tourism should maintain. Rural tourism should highlight the rural "three life" : life, production, ecology. XX needs to strengthen the "rurality" of tulou tourism products, pay attention to the depth of Hakka culture in tourism products, and further increase the participation, entertainment and experience of related products.
